What is Mortgage Marketing.

Mortgage Marketing is the lifeblood of your business. Without marketing there can be no prospects, no loan applications and no commissions. Marketing is what makes the register ring. In order to be truly successful in the mortgage business, you must be a marketing expert. You can be average at everything else, but if you excel at marketing, you will make a ton of money.

The sad truth is that 90% of mortgage brokers do not understand basic mortgage broker marketing concepts. The average mortgage broker looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, the mortgage broker marketing tools copied do not work.
 

So how do you avoid this trap?
 

Use proper mortgage broker marketing tools. And the best ones are the most basic. One trick is to get ideas from other industries. What works elsewhere usually will work for mortgage marketing as well.
Another trick is to test every mortgage broker marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.

Mortgage Marketing Types

There are a few different types of marketing mortgage brokers use.

The first is consumer marketing. This is directly aimed at attracting people in the market to get mortgages. Consumer marketing is usually the most expensive type. Mortgage broker marketing tools for consumer marketing are:

Direct marketing with letters and postcards, TV, Radio, and print ads.

The second type of mortgage broker marketing is aimed at other businesses. Realtors and real estate companies are great sources of loans. Referrals from other businesses are also great income producers. Working with relocation companies or large companies that move people around can also be beneficial.

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Mortgage Marketing Tools

There are also several other mortgage broker marketing tools that you will need. A personal newsletter is a great tool. It promotes you to the readers as the mortgage professional. And it keeps you in your prospect's conscious mind, so that when they are ready to get a mortgage, they will automatically think of you.

 As part of the Referrals on Demand product is a separate tool called The Directory of Vendors. This directory lists dozens of companies that provide marketing tools for the mortgage industry. From newsletters, to postcards to closing gifts, and everything in between.

Teaching marketing for mortgage brokers is what Mortgage Broker Training is all about. Without proper marketing, there are no sales. And poor marketing is the #1 cause of failure in this business.

 The top marketing mortgage brokers also subscribe to The Millionaire Loan Officer Newsletter. This newsletter is jam-packed with mortgage marketing tips and strategies that work. No where else can you get the top mortgage marketing strategies all in one place.

Top marketing mortgage brokers know that you must always keep marketing. Even when you have more loans than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any loans to close. So always keep marketing. And use the mortgage marketing tools discussed above to take your business to the next level.

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Three New Mortgage Marketing Ideas

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1. Collect testimonials and use them often

 Customer testimonials can be one of your most powerful mortgage marketing tools. Ask your satisfied customers to describe their experience with you in writing. Select the most relevant, appropriate comments, and get permission to use them in your brochures, online profiles, and sales letters. If possible, attribute these comments with a complete first and last name, occupation, and city and state that the person resides in; this makes a bigger impact on the reader.

2. Re-evaluate your group memberships

 Staying active in networking groups is a must for lenders. Chamber of Commerce groups and professional associations are common choices. It's also smart to seek out membership in groups catering specifically to homeowners, investors, or realtors. Active involvement in real estate investment groups, neighborhood interest groups, and realtor groups, for example, could help you develop a large pool of mortgage marketing

3. Collaborate with local businesses

 Partnering with a local business in a related industry can be a great way to build new relationships. Consider asking a local home improvement contractor, for example, to send a mailing to his customer list that introduces and endorses you and your services. In return, you would provide the same service for the contractor. Be careful to work only with reputable businesses that have a good track record for customer service.

The spotlight's on you to build your reputation and grow your business. By following these tips, you'll no longer need to sing the mortgage marketing blues.

Mortgage Marketing Flyer

This is one of the most prominent flyers in the market. One needs to understand a lot of issues when it comes to these flyers. Lots of care has to be taken in maintaining them. They must be carried out by a group of qualified, competent professionals and experts. Similarly there has to be a lot of analysis when purchasing them. There are lots of duplicate products produced by unscrupulous people. It becomes mandatory to check for originality. Otherwise there is point in investing money.

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Mortgage Marketing Article

Over the past few years, online article marketing has become one of the quickest and most affordable ways to build one way backlines to your website.

 The concept of article marketing is simple; you write an original article and then submit it to free article directories. You include a “resource box” in the article that briefly touches on your services and that includes a link back to your website.

 These articles don’t have to be long at all, in fact, the recommended length is 450-700 words per article. You will want to make sure that the article is genuinely informative and that it is not a self promotion piece. Your chance to promote your services or website is at the end of the article in the resource box.

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 I wrote my first mortgage article back in December of 2004. As a result of that article, I have received more than 450 requests for more information and I continue to receive between 2-5 new contacts per week. Additionally, the linking power of that article has helped me maintain a top 10 ranking in Google for a keyword related to a very popular mortgage program. At the time, I hand submitted my site to about 50 directory websites which ranks up with the most boring things I’ve ever done (the good news is there are services that can do that for you now. I’ll list a couple in a second.)

Additionally, completely separate from the real estate / mortgage industry, I wrote four articles for a friend of mine who has a company that provides a specific type of legal service. As a result of those articles, we moved him from deep in the search results (and in the case of Google, not ranked at all for his top keyword) to the top page of the three big search engines for not one, not two but three of his targeted keyword phrases.

 While the submissions for the mortgage related website example I used were done just over two years ago, the non mortgage related example was done August and September of last year. I only mention that to demonstrate that article marketing can begin to produce noticeable results in a relatively short period of time as well as provide your website with long term exposure.

 If you’ve read anything about online marketing and search engine optimization (SEO), you will have no doubt come across the term “duplicate content”. What this refers to is the existence of the same piece of content in two separate places. Google in particular is known for picking only version of an article to return in its results. This really makes sense as otherwise you’d be seeing the same article hundreds of times. While each and every website that your article is published at may not rank for your article’s keywords, you will still be receiving benefit from the backlines associated with those articles.

I won’t get into the raging debate over duplicate content here, but if you want to be sure that your site steers completely clear of any duplicate content issues, you can take two simple steps to bullet proof your article submission strategy along with your web site when it comes to duplicate content.

 Write two versions of the article, one for your own website and one for distribution. Just rearrange the paragraphs, change the phrasing and give the introduction and conclusion a good once-over.

Try to avoid posting the same content in more than one place on your own websites. This really won’t hurt your rankings, but in all likelihood, the search engines will only return one of the pages that the article is featured on thus hiding the other content on the “duplicate” page.

While not necessary, try and accomplish two things when it comes to keyword selection and your resource box.

First, try to vary your keywords from article to article. Over time, it would seem funny if every single link that pointed to your website said the same thing.

 Second, give the reader a reason to click on your links and move past the article and to your websites. You need a call to action to entice them to point that arrow and push that mouse button where you want them to. Many writers use free reports or newsletters to draw visitors. If you can’t think of anything creative at the moment to use as a call to action, don’t let that stop you from writing and submitting your articles.

Ok, now that you have an article all written and ready to put out there to start building your links and, as bonus, hopefully drive some very qualified traffic to your website, the next step is submission.

Submitting articles by hand is really out of the questions as it would take hours and hours if not days to submit your article to even a fraction of the directories out there. This being the case, there are a number of services that have popped up and that will distribute your articles for you to hundreds of free directories for a fee.

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     Tips For  

Mortgage Marketing Tip #1

Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything.

Headlines are what get the reader. They make them want to read more. They tell the reader what benefit he/she will get from reading more. And that's exactly what you want them to do.

Make the headline powerful and include a benefit.

Examples:

3 things you can do today to improve your credit

Here's something you might enjoy…

I started thinking of you when I read this article…

Make sure to include a headline in all your media and it will increase your results.

Mortgage Marketing Tip #2

 When you do something for a client, brag about it.

What I mean is, if you accomplish something, make it a big deal.'

 "Mr. Hity, I was holding my breath for a while, and that collection on your credit report made it real close, but I fought for you and got the lender to approve your loan!"

That's a lot better than saying, "Hi, your loan was approved today. Congrats."

Make yourself out to be the valuable professional you are. Make sure that your clients know exactly what you do for them.

Mortgage Marketing Tip # 3

Write thank you notes to people everyday.

This one mortgage marketing tool can make you so much money your head will spin.

Everyone loves to be appreciated and acknowledged. Being nice and having manners are a thing of the past. But when you take the time to thank someone, you connect to them on deeper level.

Get yourself some thank you cards from the stationery store and thank people who did something for you today. It could be for anything,

Thank your mailman for bringing the mail up to the office

Thank the underwriter for a speedy decision

Thank your client for calling to say they would be late

Thank the realtor for the referral.

These cards can make someone's day. And you really stand out from the crowd as a caring mortgage professional when you use them.

Mortgage Marketing Tip #4

If someone answers your phone for you, have him or her use the following line."He/she is working with a client right now, let me see if he can take the call."

This does a couple things,

1. Makes you seem busy even if you are not. This shows the client that you are in demand and confirms that he made a good decision by choosing you.

2. Allows you to not talk to people you do not want to talk to

3. Allows you to say to the caller, if you pick up, that they are important enough to you to interrupt an important client meeting.

This might not be a "traditional" mortgage-marketing tool, but it will make you more desirable. And while it will not make the phone ring more, when it does, you will get respect from those on the other end of the line.

Mortgage Marketing Tip #5

CANI (Constant and Never Ending Improvement).

Do something everyday to improve your business. 1 small change everyday can make a huge difference in a couple months. Implement one mortgage marketing tool at least once a week. At least.

Over the course of a couple years, the results will be dramatic.

 Just one small thing is enough. Examples are:

· Hanging a certificate of completion on the wall

· Hanging a testimonial on the wall

· Adding a signature to your emails

· Adding a small consumer article to your website

· Subscribing to The Millionaire Loan Officer Newsletter at

 Mortgage Broker Training Newsletter

· Reading the FREE articles on mortgage broker marketing at

Mortgage Broker Training Mortgage Magic.

Mortgage Marketing Tip #6

 Look at other businesses for great ideas to adapt to your business. Most innovations come from other businesses.

Like the drive thru window. Who knows who started it, but fast food places use it, banks use it, pharmacies use it, and even restaurants are experiencing success with it.

What new services do you use that make your life easier? Can you adapt these to your business? How about emailing potential customers the interest rate everyday if they request it? Or Providing a Post-Closing Kit with items clients will need when moving?

You can use the marketing tools from other businesses too. If you see a marketing piece that really gets your attention, think about how to adapt it and use it in your business.

Mortgage Marketing Tip #7

It doesn't matter how good a loan officer you are - if you suck at marketing, you will starve.

 Knowing how to get clients is infinitely more important than any other knowledge you may attain.

 Tony Robbins is not the best NLP trainer out there, but he is the richest because he knows how to market himself.

The Men-Mars, Women-Venus guy is not the best marriage counselor out there, but he sure made a killing in books, tapes, and seminars.

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